Should I redesign my existing website or start over?

That depends on what is already working. An established website may have valuable content, search rankings, URLs and brand recognition worth retaining. I audit the existing site before determining what should stay, change, consolidate or be rebuilt.

Will redesigning my website hurt my SEO?

A poorly planned website redesign can affect organic rankings and traffic, particularly when URLs, content or site architecture change. My redesign process considers existing search performance before structural changes are made and includes redirect planning and on-page SEO where required.

Can you redesign an existing Squarespace website?

Yes. I specialize in strategic Squarespace website redesigns that combine website strategy, SEO, conversion-focused structure and custom design.

Can you move my website to Squarespace?

Yes. I can redesign and migrate websites from platforms including WordPress, Wix and Showit to Squarespace. Existing URLs and organic search performance are reviewed as part of the migration strategy.

Do you keep my existing website content?

Not automatically. Existing content is assessed based on its usefulness to customers, search performance and role within the new website strategy. Some content may stay, some may be rewritten or consolidated, and some may no longer be necessary.

Do you provide SEO with a website redesign?

Yes. SEO is integrated into the redesign process. Depending on the project, this can include search performance analysis, keyword research, site architecture, URL planning, redirects, metadata, on-page optimization and post-launch indexing checks.

How long does a Squarespace website redesign take?

Most strategic Squarespace website redesign projects take approximately 4 to 6 weeks, depending on the size and complexity of the existing website.

How much does a Squarespace website redesign cost?

Strategic Squarespace website redesign projects start at $4,500 USD. Redesigns typically require additional research into existing content, search performance, site architecture and URLs, so final pricing depends on the size and complexity of the existing website.

Your business changed.
Your website didn’t.

Maybe the business has grown up. Your positioning has shifted. Your services have changed. You're attracting different clients — or trying to.

But the website is still representing the business you had three years ago.

I redesign existing Squarespace websites around where your business is going next, combining website strategy, SEO, market research and conversion-focused design — without throwing away what’s already working.

Squarespace Website Redesign

Start your project

A website redesign shouldn’t start with the design.

Changing the fonts, rearranging the homepage and choosing better photographs might make your website feel new. It doesn't necessarily make it work better.

Before I redesign anything, I want to understand why the existing website isn't doing its job.

Is the positioning unclear?
Are people landing on the wrong pages?
Has the business outgrown its original structure?
Is valuable organic traffic being wasted?
Are visitors finding you but not taking the next step?
Or is the website simply communicating a version of the business that no longer exists?

The point isn't to redesign everything. It's to change the right things.

Before we rebuild,
we investigate.

Your existing website gives us something a brand-new website doesn't: evidence.

Depending on the project, I'll look at your current search visibility, traffic, rankings, user journey, content, competitors, positioning and conversion paths before deciding what should stay, what should change and what might be missing entirely.

Current website performance

What pages attract traffic? What gets ignored? Where are people entering the website — and what happens next?

Search visibility

I look at existing rankings, queries, indexed pages and organic opportunities so we don't accidentally destroy valuable SEO during the redesign.

Market & competitors

What has changed around you? What are customers seeing elsewhere? Where is everyone saying the same thing — and where is there room for you to occupy a stronger position?

Positioning & messaging

Sometimes the design isn't actually the problem. The website may simply fail to communicate why someone should choose you.

Conversion journey

I look at what visitors need to know, what might be creating uncertainty and whether the structure supports the decision you're asking them to make.

Website architecture

Then we decide what the new website actually needs: which pages stay, which disappear, what gets consolidated and where new pages could create opportunities.

This isn’t a cosmetic refresh.

A strategic website redesign can change much more than how your website looks.

It can change:

what you lead with
who the website speaks to
how your services are positioned
what pages exist
how people navigate the site
what you rank for
where visitors enter
what information they encounter before the CTA
and what makes choosing you feel like the obvious next step.

The visual redesign comes after those decisions.

squarespace website redesign for interior designer

When does a website redesign make sense?

You probably don't need to start from zero.

You may need a strategic redesign if:

Your business has outgrown the website you launched with.
Your positioning, services or ideal clients have changed.
The website looks fine but doesn't generate enough of the right inquiries.
You're attracting clients you've moved beyond.
Your site has become messy after years of adding pages and content.
You have organic traffic or rankings you don't want to lose.
Your competitors have caught up and everything in your market is starting to look the same.
You've invested in branding but the website still doesn't communicate the value of the business.
You're moving upmarket and the current website makes that harder to believe.
You know something isn't working — but aren't sure whether the problem is design, SEO, messaging or strategy.

Discuss your project

Website redesign and SEO should happen together.

A redesign can improve organic search performance.

It can also quietly destroy it.

Changing URLs, removing pages, rewriting content and restructuring navigation can affect pages that have spent years building search visibility.

That's why SEO isn't something I check after the new website is finished.

Before changing the architecture, I look at what Google already knows about the existing site: which pages are indexed, what they rank for, where organic traffic comes from and which URLs have value worth protecting.

Then we can redesign intelligently.

Keep what deserves to stay.
Improve what has potential.
Redirect what needs to move.
Build new opportunities where they make sense.

What your Squarespace website redesign includes

Every project is scoped around the business rather than forced into an identical package, but a typical custom Squarespace website redesign project includes:

Existing website audit
Search performance
Market & competitor research
Customer journey
Positioning & messaging
Website strategy
Site architecture
Conversion paths
Custom Squarespace design
Responsive layouts
UX improvements
Custom CSS where needed
SEO migration planning
URL mapping & redirects
On-page SEO
Analytics & Search Console

Website redesigns for businesses that have something worth protecting.

Established businesses rarely arrive at a redesign with a blank slate. There are customers, rankings, reputation, content and years of decisions behind the existing website. That's particularly important in industries where people research carefully before choosing.

Wedding & Event Venues

Redesigning a venue website means understanding both how couples make decisions and how existing local/search visibility contributes to inquiries.
Hospitality

For established hospitality businesses, a redesign needs to improve the booking journey without losing the search equity the property has already built.
Interior Designers

A redesign can bring the website into line with the calibre of the work, the clients you want now and the direction the studio has taken.
Personal brands

For consultants, experts, creatives and founders whose expertise is the business, a redesign can bring the website back into alignment with what you're known for now.
Therapists & private practices

For established practices, clearer positioning and site structure can make it easier for the right prospective clients to understand where they fit.

What happens to my SEO during a website redesign?

The goal isn't simply to “preserve SEO.” It's to understand what has value before we touch it. I look at existing organic performance before making decisions about URLs, pages and content.

Depending on the site, that can include:

Google Search Console analysis
current rankings and queries
indexed URLs
existing backlinks
top organic landing pages
keyword cannibalization
outdated or underperforming content
redirect mapping
internal linking
metadata
post-launch indexing checks

That lets us distinguish between something old and something valuable.

interior designer squarespace website redesign

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