There are more than one of these goals. Below is a list of them, followed by a more detailed discussion. We have also assigned the appropriate legal bases for processing to the individual purposes:
- order processing in the Online Store,
- newsletter service,
- comment handling,
- correspondence,
- implementation of tax and accounting obligations,
- creating an archive for the possible need to defend, establish or pursue claims, as well as update purchased documents,
- creating groups of recipients on Facebook,
- handling social media,
- analysis and statistics using only Anonymous Information,
- own marketing using only Anonymous Information, ensuring the functioning of the YouTube, Facebook widgets and MailerLite newsletter forms using only Anonymous Information.
Orders – detailsWhen placing an order, you must provide the data necessary for its implementation: e-mail address, name and surname, invoice details, telephone number, shipping address.
In addition, the system used to handle the ordering process may save your IP number that you used when placing the order.
Each order is saved in the database, which means that your personal data assigned to the order is also accompanied by information about the order, such as the date and time of placing the order, order identification number, transaction ID, subject of the order, price, payment method and date, date and time. download of purchased digital content.
The data collected in connection with the order are processed for the purpose of:
- performance of the contract concluded by placing an order,
- issuing an invoice,
- taking into account the invoice in the accounting documentation and the fulfillment of other tax and accounting obligations,
- inclusion in the archive for the purposes of the possible need to defend, establish or pursue claims, as well as ensure the update of purchased documents, which is a legitimate interest pursued by the administrator.
- Data about orders are processed for the time necessary to perform the order, and then until the expiry of the limitation period for claims under the contract.
In addition, after this deadline, the data may still be stored for archival purposes in order to update the purchased documents.
Remember also that we are obliged to keep accounting records, which may contain your personal data, for the period required by law.
Newsletter – details
By subscribing to the newsletter, you provide your name and e-mail address. Providing data is voluntary, but necessary to subscribe to the newsletter.
In addition, the system used to handle the newsletter saves your IP number that you used when subscribing to the newsletter, determines your approximate location, the e-mail client you use to handle e-mail and tracks your actions taken in connection with the messages sent to you. messages. Therefore, I also have information about the messages you opened, the messages in which you clicked on links, etc.
The data provided by you in connection with the subscription to the newsletter is used to send you the newsletter, and the legal basis for their processing is your consent expressed when subscribing to the newsletter.
As for the processing of information that does not come from you, but was collected automatically by the mailing system, I rely on my legitimate interest in this regard consisting in the analysis of the behavior of newsletter subscribers in order to optimize mailing activities.
You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter or by simply contacting me.
Despite unsubscribing from the newsletter, your data will still be stored in the database in order to identify the returning subscriber and possibly defend claims related to sending you the newsletter, in particular to prove that you consent to receiving the newsletter and the moment of its withdrawal, which is our legitimate interest.
You can modify your data provided for the purposes of receiving the newsletter at any time by clicking on the appropriate link visible in each message sent as part of the newsletter or by simply contacting me.
Correspondence handling – detailsBy contacting us via e-mail or any contact/inquiry form embedded on this site, you naturally provide your personal data contained in the correspondence, in particular your e-mail address and name and surname. Providing data is voluntary, but necessary to make contact.
In this case, your data is processed in order to contact you. The legal basis for processing after the end of contact is also our legitimate interest in the form of archiving correspondence for the purpose of ensuring the possibility of proving certain facts in the future.
The content of the correspondence may be archived and we are not able to clearly determine when it will be deleted. You have the right to request a history of correspondence with us (if it was subject to archiving), as well as request its removal, unless its archiving is justified due to our overriding interests, e.g. defense against potential claims on your part.
Details related to the processing of personal data for the purposes of handling correspondence are described in a separate privacy policy for electronic correspondence.
Tax and accounting obligations – detailsIf we issue an invoice for you, it is part of the accounting documentation, which will be kept for the period of time required by law. Your personal data is then processed in order to fulfill our tax and accounting obligations.
Archive – detailsAs part of the description of the individual purposes of personal data processing, which are above, I have indicated the dates for the storage of personal data. These terms are often related to the archiving of specific data for the purpose of ensuring the possibility of proving certain facts in the future, reconstructing the course of cooperation with the client, exchanging correspondence, defense, establishing or pursuing claims. In this regard, I rely on my legitimate interest.
Audience groups – detailsYour e-mail address stored in the newsletter database or in the blog store database may be sent to Facebook in order to create a group of ad recipients using this e-mail address.
When using this feature, the email address is hashed before being sent to Facebook to form an audience.
The email address will be used in the matching process conducted by Facebook.
Facebook does not share the email address with third parties or other advertisers and deletes the email address as soon as the matching process is completed.
Facebook has implemented processes and procedures to ensure the confidentiality and security of the e-mail address sent to it and the set of Facebook user identifiers that create a group of recipients created using the e-mail address, inter alia, through the use of technical and physical security.
The creation of a group of recipients of Facebook ads using your e-mail address is my legitimate interest. You can object to the use of your e-mail address for this purpose at any time, just write to me at the address hello (@) martalebre.com.
Social media – details
If you follow our profiles on social networks or interact with the content we publish on social media, we naturally see your data, which is publicly available on your social profile. We process this data only within a given social networking site and only for the purpose of operating a given social networking site.
Your use of social networks is subject to the regulations and privacy policies of the administrators of these websites, and these administrators provide you with services by electronic means, fully independently and independently of us.
We encourage you to consciously use social networking sites and take care of your privacy within them, in particular by careful selection of published content and management of privacy settings.
As Facebook requires it from me, I have prepared a separate privacy policy for my fanpage on Facebook, I encourage you to read it.
Analysis and statistics – detailsWe conduct analytical and statistical activities using Google Analytics, Facebook Pixel. As part of the analytical tools, we only have access to Anonymous Information.
Anonymous Information by itself is not, in our opinion, personal information, as it does not allow us to identify you and we do not match it with the typical personal information we collect about you. Nevertheless, taking into account the rigorous jurisprudence of the Court of Justice of the European Union and the divided opinions among lawyers, as a precautionary measure in the event that Anonymous Information is assigned the nature of personal data, we have also included detailed explanations in this privacy policy regarding the processing of this information.
We base the processing of Anonymous Information the legitimate interest consists in creating, viewing and analyzing statistics related to user activity on the website in order to draw conclusions that allow for the subsequent optimization of the website.
Details related to Google Analytics are presented in the section dedicated to this tool when describing cookies. Facebook Pixel operates within cookies detected as Facebook Custom Audiences, so details related to it are presented in the section dedicated to Facebook Custom Audiences when describing cookies.
We are unable to provide you with access to Anonymous Information about you, as we cannot assign any of the Anonymous Information to any specific user. From the level of Google Analytics and Facebook tools, we only have access to a set of statistics and information not assigned to specific people.
You can, however, object to the processing of Anonymous Information about you by disabling Google Analytics and Facebook Custom Audiences cookies in the cookie settings triggered by clicking the appropriate link in the footer of the page.
Own marketing – detailsI conduct marketing activities using Facebook Custom Audiences, including Facebook Pixel. As part of the analytical tools, we only have access to Anonymous Information.
Anonymous Information by itself is not, in our opinion, personal information, as it does not allow us to identify you and we do not match it with the typical personal information we collect about you. Nevertheless, taking into account the rigorous jurisprudence of the Court of Justice of the European Union and the divided opinions among lawyers, as a precautionary measure in the event that Anonymous Information is assigned the nature of personal data, we have also included detailed explanations in this privacy policy regarding the processing of this information.
We base the processing of Anonymous Information on the creation of Custom Audience Groups based on Anonymous Information and targeting ads on Facebook and within the Google Ads system based on Anonymous Information, which are part of the marketing of own products and services.
Details related to Facebook Custom Audiences are presented in the section dedicated to this tool when describing cookies.
We are unable to provide you with access to Anonymous Information about you, as we cannot assign any of the Anonymous Information to any specific user. From the level of Google Analytics and Facebook tools, we only have access to a set of statistics and information not assigned to specific people.
You can, however, object to the processing of Anonymous Information about you by disabling Google Analytics and Facebook Custom Audiences cookies in the cookie settings triggered by clicking the appropriate link in the footer of the page.
Blog tools – detailsI embed YouTube videos on my blog, I use Facebook widgets, Instagram widgets, and MailerLite newsletter forms. All these tools process Anonymous Information and ensure the possibility of using additional functions on the blog pages – players, Facebook widgets, the comment system, MailerLite newsletter forms.
Details related to YouTube, Facebook widgets, Instagram widgets and MailerLite forms are presented in the section dedicated to these tools when describing cookies.
You can object to the processing of Anonymous Information about you by disabling YouTube cookies, Facebook widgets, Instagram widgets and MailerLite newsletter forms in the cookie settings triggered by clicking on the relevant link in the footer of the blog. However, please bear in mind that by doing so, you will no longer be able to use the YouTube player, Facebook widgets, Instagram widgets and MailerLite newsletter forms.