Squarespace Web Design + Website Strategy
Premium Websites Built Around Positioning, SEO & Conversion
Strategic Squarespace web design for established service and hospitality businesses that need more than a prettier website.
You’re not starting from scratch.
Your business already works. You've built the reputation, expertise and body of work.
But somewhere along the way, your website stopped representing the level you're actually operating at.
I'm Marta, a freelance Squarespace designer and website strategist.
I help established service and hospitality businesses rethink the strategy, positioning, SEO and design behind their websites — then bring it all together in Squarespace.
Sometimes that means a completely custom website. Sometimes a strategic redesign. Sometimes the problem isn't the design at all.
You’ve built something real. Your website should make that obvious.
Maybe your business has outgrown the website you built three years ago.
Maybe the design still looks good, but inquiries have slowed.
Maybe you're getting traffic but the right people aren't converting.
Or maybe you know something isn't working and can't quite put your finger on what.
That's where website strategy comes in.
Before deciding what your website should look like, I look at what it actually needs to do: how you're positioned, what customers need before they're ready to buy, what they're searching for, where they're hesitating and how the website fits into the rest of your business.
Squarespace web design services built around the business
-
Custom Squarespace Web Design
Strategy, positioning, SEO and custom design for businesses ready for a website built around where they're going next.
-
Squarespace Website Redesign
Keep what's working. Fix the strategy, structure, SEO and design that aren't.
-
Template Customization
Already know what you need? I'll turn your chosen template, content and brand into a polished professional website.
-
Squarespace SEO
Technical foundations, search strategy and content architecture designed to make your website considerably easier to find.
-
Rabbit Hole Investigation
A deep website and brand positioning audit for when you know something isn't working but don't yet know what needs fixing.
-
Squarespace website help
Expert Squarespace website help without a full redesign. For websites that are mostly working but need an experienced pair of hands.
I work best with…
Established service businesses
Consultants and experts
Therapists and professional practices
Interior designers and creative studios
Wedding venues and hospitality businesses
Vacation rentals and boutique accommodation
If you’re ready to step into the next level of your business — we’ll get along very well.
How it works
Strategy First
We clarify positioning, messaging, structure, and SEO direction.
Authority Design
We design a clean, strategic, high-performing Squarespace website built for growth.
Launch with Confidence
You walk away with a site that supports higher pricing, clearer messaging, and stronger inquiries.
Simple. Structured. Thoughtful.
About me
Hello, I’m Marta
Freelance Squarespace designer, website strategist and professional rabbit-hole investigator.
I’m not here for surface-level design.
I’m a strategic Squarespace consultant who helps established service businesses turn their websites into high-performing authority assets.
I care about clarity. Structure. Long-term growth.
And building something that actually supports your next level — not just today’s comfort zone.
If you’re ready to stop looking smaller than you are, I’d love to work together.
What my clients are saying
Your business has grown.
Your website should reflect it.
Sort out what isn’t working, it starts with figuring out what you actually need.