Why the hell aren’t they saying yes?
Rabbit hole investigations
Every now and then I come across a business that makes me stop scrolling…
Not because the website is ugly or because the work is bad.
It’s because something doesn’t add up.
Maybe enquiries disappeared overnight… Or people love your work but hire someone else… or maybe your website gets traffic but nobody contacts you.
Maybe everyone says your business is amazing... yet it stubbornly refuses to grow.
Those are my favorite kinds of puzzles.
So every few weeks, I pick one business and disappear down a rabbit hole.
This isn’t a website audit.
It’s an investigation.
I don’t just look at your homepage and tell you to move a button.
I investigate things like:
Is your website actually the problem?
Has your SEO fallen apart?
Are people finding you but not choosing you?
Where does uncertainty creep into the buying journey?
What are your competitors doing differently?
Is there a completely different bottleneck nobody has noticed yet?
Sometimes I end up talking about websites.
Sometimes I barely mention them.
Because websites are rarely the whole story.
What you’ll get
If your business is selected, I’ll spend several hours investigating it.
Then I’ll record a detailed Loom walking you through everything I found.
Not just what’s wrong, but what I think is actually stopping people from saying yes.
Sometimes we’ll uncover technical issues.
Sometimes messaging.
Sometimes positioning.
Sometimes something neither of us expected.
The catch?
There is one.
These investigations are public.
With your permission, I’ll publish the investigation on YouTube and may also write about it on my Substack.
Not to embarrass you.
To teach.
The goal isn’t to roast businesses.
It’s to solve interesting business mysteries while helping other business owners learn from them.
You’ll receive the full recording before it goes live.
Who should apply?
Businesses that make me curious. The prettier your website isn’t necessarily the better. I’m looking for mysteries.
Things like:
“Traffic disappeared after a redesign.”
“People book discovery calls but never buy.”
“Everyone compliments my website but enquiries are dead.”
“I'm getting referrals but still losing clients.”
“I know something's wrong. I just don't know what.”
If reading that made you think...
“That’s me.”
...I’d love to hear your story.
Who probably shouldn’t?
If…
You’re looking for a quick list of homepage tweaks,
You’re hoping I'll tell you to make your logo bigger.
You already know exactly what's wrong and just want someone to agree.
You'd be offended if I concluded your website isn't actually the problem.
This probably isn’t for you.
If you want guaranteed answers...
Probably not either.
Some investigations end with more questions than we started with.
That’s the fun part.
