A beautiful website
is not a strategy.
Your website has a bigger job than looking impressive.
It needs to make your business easy to understand, easy to find and easy to choose.
I design custom Squarespace websites for established service businesses that have outgrown the website they started with — combining website strategy, market research, SEO and conversion-focused design into one process.
Because before I decide what your website should look like, I want to know what it needs to do.
Custom Squarespace Website Design
Before I design your website,
I investigate your business.
Most website projects start with design.
Mine doesn't.
Before we talk layouts, fonts or button colors, I look at the landscape around your business: what your customers are searching for, what they're comparing you against, what your competitors are saying, where the opportunities are and what someone needs to understand before they're ready to choose you.
That research informs the positioning, website structure, content, SEO and ultimately the design.
So we're not building a prettier version of what you already have.
We're building the website your business actually needs.
Strategy, SEO and custom Squarespace design — built together.
Because your business is more than a template — it’s a story.
A custom Squarespace website is more than pixels on a screen. It’s a space that reflects your essence, your values, and the transformation you bring to your clients. Yes, it’s functional, optimized, and Google-friendly — but it’s also a home for your brand that feels like you.
When you invest in a Squarespace custom design, you’re saying yes to:
Website strategy
Before anything gets designed, we establish what the website needs to accomplish, who needs to be persuaded and what information they need along the way.
Market & competitor research
I investigate your market, competitors and customer decision-making to find patterns, gaps and opportunities your website can use.
SEO strategy
SEO isn't something I sprinkle over a finished website. Keyword research, search intent, site architecture and on-page SEO influence the website from the beginning.
Positioning & messaging
Your website needs to give people a reason to choose you — not simply describe what you do. We'll clarify what makes your business relevant and compelling to the customers you actually want.
Conversion-focused website design
Every page has a job. I design the hierarchy, navigation, calls to action and user journey around the decisions visitors need to make.
Custom Squarespace development
The final website is custom designed and built in Squarespace, with responsive layouts, custom CSS where needed and a backend you can actually manage after launch.
The result isn’t just a better-looking website.
It's a website with a reason for everything that's there.
A clearer position in your market.
A structure based on what people actually need to find.
Pages built around real search opportunities.
Messaging that helps customers understand why you're different.
And design that supports the decision instead of distracting from it.
Beautiful is part of the job. It just isn't the strategy.
Who is custom Squarespace
website design for?
This is probably the right service if:
Your business has evolved, but your website hasn't caught up.
You're moving into a more established or premium position and your current site undermines it.
You've never had a clear website or SEO strategy.
Your site explains what you do but doesn't give people much reason to choose you.
You're getting traffic but not enough of the right inquiries.
You've outgrown DIY design or a generic Squarespace template.
You want someone to challenge the assumptions behind the website, not simply execute your brief.
You want strategy, SEO and design handled as one project rather than three disconnected services.
If you already have a substantial website that needs to be rethought rather than replaced from scratch, Website Redesign may be the better fit.
Custom Squarespace websites for businesses where the decision matters.
I work particularly well with businesses whose customers research carefully before they buy — where trust, positioning and the information on the website can materially change the decision.
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![wedding venue website design]()
Wedding & Event Venues
My wedding venue website design combines venue marketing strategy, SEO and decision psychology to turn that research process into a website that makes choosing you easier.
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![hospitality website design]()
Hospitality
For boutique hotels, vacation rentals and independent hospitality brands, the website has to sell an experience while removing the uncertainty that stops someone from booking.
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![custom interior designer web design]()
Interior Designers
For interior designers and studios, strong photography isn't enough. Your website also has to communicate your point of view, level of service, expertise and why the right client should trust you with a substantial project.
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![custom web design for personal brands]()
Personal brands
For consultants, experts, creatives and founders whose expertise is the business, your website needs to make what you know, what you’re known for and why people choose you immediately clear.
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![custom squarespace website for therapist]()
Therapists & private practices
A therapist website has an unusually delicate job: helping someone feel understood while giving them enough practical information to decide whether reaching out feels right.
What your custom website project includes
Every project is scoped around the business rather than forced into an identical package, but a typical custom Squarespace website includes:
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Website strategy, market and competitor research, keyword research, positioning and website architecture.
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Search intent, on-page SEO, metadata, schema, URL structure, image optimization, launch-ready search setup, Google Search Console sumbission.
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Custom Squarespace design, responsive layouts, custom CSS where needed, integrations and conversion-focused page structure.
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Pre-launch testing, analytics and search setup, personalized tutorials, launch support and 30 days of email support.
Why Squarespace?
Because for most service businesses, you don't need a website that requires a developer every time you want to change a sentence.
Squarespace gives us enough flexibility to create a distinctive custom website while leaving you with something your team can realistically manage.
I use custom layouts, styling and CSS where the project calls for it — without turning the website into a fragile piece of technology you're afraid to touch.
SEO isn’t an add-on.
This is something I'd emphasize much harder than your current page does.
I don't design the website and then ask, “Now, what keywords should we put on it?”
Search research happens before the site architecture is finalized.
It can influence which pages you need, how they're organized, what questions they answer, how services are described and what content opportunities exist beyond launch.
Your custom Squarespace website therefore launches with an SEO foundation built into its structure — rather than an SEO checklist applied at the end.
What my clients are saying
Squarespace Custom Website Design - FAQs
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My custom website projects combine website strategy, market and competitor research, SEO, conversion strategy and custom Squarespace design. The exact scope depends on your business, but the goal is to build the right website rather than fit every client into an identical page package.
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A template starts with a predetermined design and adapts your business to it. A custom website project starts with your business, customers, market and goals. The research determines the site architecture, messaging and user journey before the visual design is developed.
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Yes. SEO is incorporated into the website strategy rather than added after the design is complete. Depending on the project, this includes keyword and competitor research, search-intent analysis, SEO site architecture, URLs, headings, metadata, image optimization and on-page Squarespace SEO.
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Squarespace is my primary website platform and where I specialize. I also help businesses migrate websites from platforms such as WordPress, Wix and Showit to Squarespace as part of a strategic website redesign.
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Yes. If you already have an established website, my Squarespace Website Redesign service may be more appropriate than starting from scratch. The redesign process considers existing content, SEO performance and URLs as well as strategy and design.
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Yes. One reason I work with Squarespace is that clients can manage normal content updates without relying on a developer. You'll also receive personalized tutorials showing you how to manage your new website.
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Most custom Squarespace website projects take approximately 4–6 weeks, depending on the scope, content requirements and feedback timeline.
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Yes! SEO is a key part of the process. I’ll set up SEO-friendly page titles, descriptions, headers, image alt text, and URLs. You’ll also get a beautiful, fast-loading, mobile-responsive site—major SEO points right there.
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Yes! This offer includes foundational branding: logo design, color palette, font pairings, and visual direction. If you already have branding in place, I can adapt and expand it into your site design seamlessly.
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Custom website projects are quoted according to scope, strategy and complexity. Projects currently start at $4,000.
Ready?
You probably don’t need “a new website.”
That's where we’ll start. I’ll investigate the market, search landscape, competitors and customer journey before we decide what belongs on the page.
Then we’ll turn what we find into a custom Squarespace website designed to make your business easier to find, understand and choose.