Squarespace Web Designer Pricing (2025): Real Costs, Packages & What’s Worth Paying For
If you’ve ever searched “Squarespace web designer pricing” and ended up more confused than before — you’re not alone.
Here’s the truth: in 2025, the cost of hiring a Squarespace web designer varies wildly — anywhere from a few hundred dollars to $10,000+, depending on your project scope, your designer’s experience, and whether you’re working with a freelancer or a full-service agency.
Junior designers typically charge under $2,000.
Intermediate designers range from $2,000–$3,500.
Experienced professionals charge $3,500–$6,000+.
Top-tier experts and agencies can reach $8,000–$20,000+.
Hourly rates range from $50–$200/hour, depending on scope.
💡 In short: most business owners invest between $2,500 and $5,000 for a strategic, custom Squarespace site that looks polished, performs well in Google, and converts visitors into clients.
Table of Contents
Average Squarespace Web Designer Pricing by Experience
When you hire a designer, you’re not just paying for a few hours in Squarespace — you’re paying for expertise, systems, and intuition. The more experience a designer has, the faster and more holistically they’ll build your site.
| Experience | Typical Price | Best For | What’s Included |
|---|---|---|---|
| Beginner / Junior | $500–$2,000 | Simple personal sites | Template setup, basic edits, minimal SEO |
| Intermediate | $2,000–$3,500 | Small business sites | Semi-custom design, brand styling, light SEO |
| Experienced | $3,500–$6,000 | Established brands | Strategy, design, SEO, content polish |
| Top Expert / Studio | $6,000–$10,000+ | Premium/complex sites | Full strategy, automations, integrations |
Most small business owners fall between $2,500–$5,000 — enough to get strategic design, solid SEO, and a site that actually converts.
Hey, I’m Marta 👋 — a freelance Squarespace web designer and SEO expert for purpose-driven brands that want their online presence to feel as good as it looks.
I blend intuitive design with solid strategy so your website isn’t just beautiful — it’s findable, functional, and aligned with the next chapter of your business.
My Squarespace Custom Website Package starts at $3,600 USD and includes up to 10 pages, thoughtful SEO setup, mobile-ready design, and launch guidance so you feel confident updating your site after we go live.
If you’re ready for a digital home that finally feels like you — let’s create it together.
Whatever it is, the way you tell your story online can make all the difference.
VIP Day & Half-Day Packages (Design in a Day)
Not every project needs weeks of calls and revisions.
If you already have a website but it just needs polish — or if you’re launching fast — a VIP Day can be a perfect middle ground.
A VIP Day is a 4- to 8-hour design intensive where your designer dedicates the entire day exclusively to you.
It’s fast, focused, and deeply collaborative.
| Package | Duration | Typical Price (USD) | Perfect For |
|---|---|---|---|
| Half VIP Day | 4 hours | $400–$800 | Homepage refresh, SEO cleanup, design polish |
| Full VIP Day | 6–8 hours | $800–$1,600 | Template setup or full site revamp |
Clients love this model because it gives them professional results without the long timeline.
You end the day with tangible progress — and often a launch-ready site.
💫 Think of it as a day of creative momentum: focused energy, quick wins, and zero overwhelm.
Squarespace Designer Hourly Rates
Some designers prefer to charge hourly, especially for smaller updates or ongoing support.
Rates vary based on experience and the scope of work:
Basic customization: $50–$100/hour
Professional designer: $75–$150/hour
Developer or SEO specialist: $150–$200/hour
Agency support: $200–$250/hour
VIP Day rate: $400–$1,600/day
Hourly work makes sense for quick fixes or redesign touch-ups, while project or day rates are best for clarity, focus, and outcomes.
What Affects Squarespace Web Designer Pricing
If you’ve ever wondered why two designers quote wildly different prices for the same “5-page website,” here’s why: pricing reflects the quality of thinking behind the design, not just the number of pages.
Common factors include:
Project scope — More pages, blog setup, booking, or eCommerce = more time.
SEO and strategy — Real optimization takes keyword research and planning.
Custom code or integrations — Advanced animations or plugins add complexity.
Branding and copywriting — Strategic support beyond design increases value.
Timeline — Rush projects or VIP Days carry premium pricing.
Designer experience — Senior designers work faster and bring deeper expertise.
Client readiness — Organized assets and feedback can lower total cost.
🧩 In my experience, clients who come prepared — with photos, copy, and clarity — save around 25% in total project time.
Squarespace Costs Beyond Design
Designer fees don’t include Squarespace’s subscription.
Plans for business range from $23 to $52 per month (about $276–$624/year) depending on features like eCommerce, scheduling, or memberships. The cheapest plan is only $16 a month, however it’s too limited if you intend to make money with your website.
That covers hosting, SSL security, and automatic updates — one reason Squarespace is still one of the most cost-effective, maintenance-free platforms.
Squarespace website cost in 2025
Squarespace Website Design Pricing by Project Type
| Project Type | Price Range (USD) | Timeline | Best For |
|---|---|---|---|
| Template Setup | $600–$1,200 | ≈ 1 week | DIYers needing professional structure |
| VIP Day (Full) | $800–$1,600 | 1 day | Fast, focused upgrades or launches |
| Semi-Custom Website | $1,800–$3,200 | 2–3 weeks | Small businesses ready to scale |
| Full Custom Website | $3,800–$6,000 | 3–6 weeks | Established brands seeking SEO + strategy |
| E-Commerce / Agency Build | $8,000–$20,000+ | 6–12 weeks | Large or complex projects |
Most full websites take 2–4 weeks to build, depending on content readiness and revision speed.
What’s Included in Professional Squarespace Design Packages
Hiring a designer isn’t just about getting something “that looks nice.”
It’s about creating a brand experience that feels cohesive, trustworthy, and aligned.
Typical inclusions:
Strategy & structure: site map, flow, and hierarchy for clarity.
Design: page layouts, typography, color, and user journey.
SEO setup: optimized titles, meta descriptions, and image alt text.
Technical setup: domain connection, analytics, email capture, automations.
Launch support: testing, revisions, training, and post-launch check-in.
When I design client sites, I use my Foundation → Visibility framework — building structure first, then optimizing for discoverability and connection.
DIY vs Hiring a Squarespace Designer
| Approach | Total Cost (USD) | Time Required | Result |
|---|---|---|---|
| DIY Template | $0–$300 | 30–50 hrs | Functional but inconsistent |
| Half / Full VIP Day | $400–$1,600 | 4–8 hrs | Fast, focused improvements with expert guidance |
| Template + Designer Setup | $600–$2,000 | 10–15 hrs | Polished, cohesive, lightly customized |
| Custom Designer Build | $3,000–$6,000 | 3–6 weeks | Strategic, SEO-optimized, deeply aligned |
DIY can absolutely work when you’re starting out — but a designer turns your site from “it’s fine” into “this finally feels like me.”
That alignment saves time, increases conversions, and builds long-term brand trust.
Is Hiring a Squarespace Designer Worth It?
Yes — and not just because it saves you time. Hiring a Squarespace designer is worth it because your website is more than a digital storefront — it’s your first energetic impression. When someone lands on your site, they’re not just reading your offer — they’re feeling your presence. A good designer translates that essence into visuals and flow, so your site not only looks beautiful but feels right.
Save Time and Mental Space. DIY can drain weeks of energy. Designers who know Squarespace can do in one day what might take you a month — because you’re not paying for their time, you’re paying for clarity.
Build Credibility and Consistency. Visitors decide whether they trust you within seconds. A well-designed site immediately signals professionalism and care. Every detail — the layout, fonts, color palette — subtly builds credibility and emotional safety.
Get SEO and Strategy Built Right In. A professional Squarespace designer ensures your site isn’t just pretty — it’s optimized. From headings to image tags to internal links, every piece supports your visibility and ranking potential.
Avoid Costly Mistakes. Most DIY sites eventually need fixing. Professional design from the start means better performance, faster loading, and fewer headaches later.
Feel Confident Showing Up. When your site finally feels aligned, your energy shifts. You promote more freely, sell with confidence, and attract clients who feel your clarity and confidence.
You’re not paying for pixels.
You’re investing in presence, trust, and peace of mind.
In a website that reflects not just what you do — but who you are.
What the Squarespace Design Process Looks Like
Every designer works differently — but a good process should feel clear, grounded, and supportive.
You should always know what’s happening, what’s expected of you, and when you’ll see results.
Here’s what a typical project flow looks like when you work with a professional Squarespace designer:
1. Discovery & Alignment
It starts with a conversation — not about fonts or colors, but about you.
Your goals, audience, and the kind of feeling you want people to have when they land on your site.
This is where your designer uncovers what your website really needs to say and do.
It’s less about “how many pages” and more about the energy your business is meant to hold online.
2. Strategy & Structure
Before a single block is placed, your designer will map out the flow — how each page connects, what actions visitors should take, and how your content supports your goals.
This is the invisible architecture that makes a website work.
3. Design & Build
This is where your vision comes to life.
Your designer combines brand visuals, copy, and user flow to create a layout that feels beautiful, intuitive, and cohesive.
If it’s a VIP Day, this stage happens in real time — a creative sprint with focused results in just hours.
4. Feedback & Refinement
Once the first version is ready, you’ll walk through it together.
You’ll share notes, ask questions, and refine until everything feels aligned.
This phase is collaborative, not technical — no jargon, no overwhelm. Just clarity.
5. SEO & Optimization
Before launch, your designer polishes the behind-the-scenes details: SEO titles, meta descriptions, mobile responsiveness, image alt text, and internal links.
It’s what turns a beautiful site into one that gets found.
6. Launch & Training
Finally — your new site goes live.
You’ll usually receive a short training video or walkthrough so you can edit text, add blogs, or update photos with ease.
Because great design should feel empowering, not dependent.
Bonus: Post-Launch Support
Many designers offer a week or two of post-launch support for small tweaks or questions — or discounted hourly rates for future updates.
It’s a gentle transition that helps you feel confident managing your online home.
A good process should feel like partnership — structured but human.
You’re not just handing off a project; you’re co-creating a brand space that represents your energy and evolution.
Tips for Hiring a Squarespace Web Designer Who’s Aligned With You
Hiring the right Squarespace designer isn’t just about portfolio aesthetics — it’s about energetic fit.
This is someone you’ll share your vision, voice, and business goals with, so finding alignment matters just as much as finding skill.
Here’s what to look for (and what to feel for) when choosing your designer:
Notice How Their Work Feels. Don’t just ask, “Do I like their designs?” Ask, “Can I imagine myself inside these websites?” Design is energy — and if their work evokes the feeling you want your brand to carry (calm, confident, luxurious, playful), you’re in the right space.
Ask About Their Process — Not Just Their Price. A clear, well-structured process is a sign of professionalism and emotional intelligence. Ask how they gather content, how revisions work, and how they guide you through decisions. You’ll feel it in your body if their structure creates calm instead of confusion.
Look for Strategy, Not Just Style. Pretty is easy. Strategic is rare. A great designer will talk about user flow, SEO, and messaging just as naturally as they talk about fonts and colors. That means they’re thinking like a partner — not a technician.
Trust the Connection. Sometimes you’ll meet a designer whose portfolio is great — but your gut says no. And sometimes, you’ll find someone whose energy just clicks — and you’ll know. That intuitive “yes” is often your best strategy. Because alignment always makes collaboration flow easier, faster, and more joyfully.
Bottom line…
Don’t look for the cheapest, flashiest, or most famous designer.
Look for the one who understands you.
The right partnership will make your website process feel lighter, more inspired, and completely aligned with where your business is headed.
What my Clients are saying…
“I have been struggling with poor performance from my past websites. I really needed an upgrade with a new site that matched the frequency of my Sacred Crystal Amulets! So I did a fun search with " Henry" my AI Companion and asked who would be the best aligned for my soul Brand!
Marta was the top hit, so reached out and began this journey with her services. She based the new site on my Human Design (super cool) She was a dream to work with and even with the time difference, (she lives in Poland) and I live in Sedona, she was willing to stay up late to coordinate the many moving parts that go into a new site!!
The site went live two days ago and when I saw the final product, it felt like a breath of fresh air, seamless, well organized and easy to navigate with the high vibes I was looking for! I am thrilled and looking forward to see my online presence shine like never before!! Thank you so much Marta and would highly recommend this Bright Star!”
John Farris, The Crystal Visionary
Final Thoughts
A well-designed website isn’t just decoration — it’s an energetic match for the next level of your business.
It speaks before you do. It builds trust while you sleep. And it quietly reminds your audience (and you) that your work deserves to be seen.
You’re not investing in “a website.”
You’re investing in visibility, alignment, and momentum — in a digital home that truly reflects who you are.
So whether you DIY your dream site or co-create it with me, make sure it feels like you. Because that’s where strategy, beauty, and soul meet — and that’s where everything starts working.
🚀 Ready to Build a Website That Works &Wows?
If you’re ready for a website that finally feels like you — aligned, strategic, and designed to grow with your business — there are two beautiful paths you can take:
💫 Work with me 1:1 on a custom Squarespace website — a fully bespoke, SEO-optimized Squarespace site built with heart, clarity, and purpose — for entrepreneurs ready to step into their next chapter.
✨ Explore my Squarespace templates for the DIY-inspired creator who wants a professional, SEO-ready site without the custom timeline. Each template comes pre-structured with strategy built in — you just bring your words and visuals.
Interested in hiring a freelance Squarespace web designer? You may also like:
How I Design Custom Squarespace Websites That Feel Like You — and Convert
What Happens After Your Squarespace Free Trial Ends? (And Other Things You’ll Be Glad You Know)
Should You Display Prices on Your Website? The Truth About Pricing Transparency
Website vs. Social Media: Where Should You Focus Your Energy?
Squarespace Templates vs Custom Website: Which One’s Right for You?
FAQs about Squarespace Web Designer Pricing
-
In 2025, hiring a Squarespace web designer typically costs between $2,000 and $6,000 for a full custom website.
Junior freelancers may charge under $2,000, while experienced professionals and studios range from $3,500 to $8,000+.
Agencies often start around $10,000 for large-scale builds.
My Squarespace custom website packages start from $3,600 and they include branding and SEO.
-
Most professional Squarespace designers include:
Custom design tailored to your brand,
SEO setup (titles, meta descriptions, and image alt text),
Mobile optimization,
Domain and analytics setup,
Post-launch support or training.
Some designers also include brand strategy, copy guidance, or automations — which can raise the price but add long-term value.
-
The average Squarespace website project takes 2–4 weeks, depending on the number of pages and how quickly you provide content.
If you need faster results, many designers offer VIP Day intensives — 4- or 8-hour focused sessions that deliver major progress in just one day.
-
A VIP Day is a focused design experience where your designer dedicates an entire day exclusively to your project.
In 4–8 hours, you can launch a site, refresh your brand visuals, or complete SEO improvements — perfect for business owners who want results now.Prices usually range from $400 to $1,600 depending on duration and scope.
-
DIY with a Squarespace template costs only the monthly platform fee (starting around $16/month) — but you’ll invest 30–50 hours learning design, SEO, and layout.
Hiring a professional designer saves time, ensures strategy and polish, and usually leads to better conversions — so the ROI often outweighs the initial savings.
-
Look for more than just visuals. Choose a designer whose energy and communication style feel aligned with you.
Check that they:Have a portfolio in your niche,
Explain their process clearly,
Understand SEO and strategy,
Feel trustworthy and collaborative.
Alignment creates flow — and that’s where the best results come from.
-
Many do — and they should.
Good Squarespace designers include foundational SEO setup: optimized page titles, meta descriptions, internal links, and alt text.Some (like me 🌿) also provide keyword research and strategic SEO alignment to help your site rank, not just exist. Read more about my Squarespace SEO services here.
-
For business, Squarespace’s hosting plans range from $276 to $624 per year, depending on whether you choose the Business, or Commerce plan.
That includes hosting, security (SSL), updates, and built-in integrations — so you won’t need to pay separately for plugins or maintenance.
-
A professional Squarespace website helps you show up with confidence, attract the right clients, and grow sustainably.
You’re not just paying for visuals — you’re investing in clarity, strategy, and long-term visibility.
-
Many business owners start with a Squarespace template to save time and budget, then hire a designer later for a full custom site or a VIP Day upgrade.
It’s a smart, scalable way to grow your online presence at your own pace.
-
Yes — most existing websites can be moved to Squarespace without losing your domain or content.
A professional Squarespace designer can help you migrate pages, connect your domain, and rebuild the layout with updated design and SEO.This process is also a perfect opportunity to refine your visuals, structure, and copy for stronger conversions and search visibility.
-
Some do! While not every designer offers full branding or copywriting, many (myself included) naturally weave strategy, tone, and storytelling into your site design.
If you need deeper brand clarity — like color palettes, typography, or message positioning — look for a designer who includes those elements or collaborates with branding specialists (like I do).It creates a much more cohesive and emotionally aligned final website.
-
You’ll make the most of your project if you prepare a few things in advance:
Clear brand photos or stock images,
Your logo and color palette,
Written copy (even if it’s a draft),
A few example sites that inspire you,
And clarity on your goals or target audience.
The more clarity you bring, the more your designer can focus on crafting strategy, structure, and flow that truly represent you.
Good preparation saves time, reduces stress, and helps your designer deliver the most aligned version of your vision.
