How I Design Custom Squarespace Websites That Feel Like You — and Convert
Most entrepreneurs come to me after trying the DIY route or working with designers who gave them something beautiful… but not them.
The fonts are perfect, the colors are on-trend, yet something feels off — the website doesn’t convert or reflect the depth of their work.
My process is different.
It’s intuitive and strategic at once — part energy reading, part design alchemy, part SEO engineering.
Every project starts with you — your essence, your rhythm, your goals — and ends with a digital home that feels like truth and performs like strategy.
Because a Squarespace website shouldn’t just look stunning.
It should work.
And it should feel like you every time you land on it.
Step 1. Human Design & Brand Discovery
Before we dive into logos or layouts, I start with your energy.
Your Human Design profile shapes how your brand expresses itself — whether you’re a 4/6 who thrives on connection and community, or a 2/4 who shines in intimacy and depth.
We explore questions like:
What kind of energy do you bring to your clients?
How do you want people to feel when they enter your website?
What kind of visibility feels natural to you?
How you should talk about what you do to attract the right people?
This phase gives direction and permission.
It tells us how to build a brand that feels aligned rather than forced.
And it’s often the moment my clients say: “Oh. This is who I really am online.”
👉 Curious what your HD profile means for your brand? Ask me when you book your project — I include a mini reading for every custom design.
Step 2. Brand Strategy & Visual Identity
Once your energetic blueprint is clear, we translate it into visuals.
This is where the magic meets the method — color palettes, typography, logo, photography, and overall mood.
Each choice supports both aesthetics and psychology:
Color palettes that evoke emotion and trust
Fonts that match your tone and archetype
Photography direction that conveys warmth, expertise, or expansion
We create a Brand Strategy Document — your north star for visuals and messaging.
Everything you post afterward (social media, emails, lead magnets) will flow from here, effortlessly.
Step 3. SEO & Keyword Strategy
Design without SEO is like building a beautiful shop in the middle of the forest.
So before I open Squarespace, I research the exact keywords your ideal clients are Googling — the phrases that reveal what they need, not just what they think they want.
For a therapist, that might be “trauma-informed therapy website.”
For a vacation rental host, “Squarespace vacation rental template.”
For a creative entrepreneur, “Squarespace SEO expert.”
This is how every headline, image name, and meta title works in your favor.
Your site isn’t just a visual match — it’s a searchable magnet for your dream clients.
Step 4. Website Design — Bringing Strategy to Life
Now we build.
I design in Squarespace 7.1 using Fluid Engine, combining clean structure with intuitive flow.
Each section is mapped to an emotional journey:
The hero section builds instant trust
The service section clarifies what you offer
The testimonial section reassures and converts
The call-to-action feels like an invitation, not a pitch
I play with space, rhythm, and pacing so visitors feel guided, not pushed.
And yes, I test every breakpoint until it feels just as cohesive on mobile.
This is the phase where clients usually send me a voice note saying,
“I can’t believe how much this looks and feels like me.”
Step 5. Testing, SEO Polish & Launch
The last step is refinement.
We test every link, animation, and scroll.
I handle redirects, analytics setup, and on-page SEO polish so your site launches with full search visibility.
Your website goes live only when it’s technically sound, emotionally resonant, and energetically aligned.
Launch day feels exciting — not stressful — because everything has been built with care.
Step 6. Post-Launch Support & Energy Maintenance
I stay with you for 30 days after delivery for support and refinements.
You’ll receive video tutorials showing how to edit your site confidently, plus an optional SEO check-in after two months.
Because a brand isn’t a one-time creation — it’s a living system.
And I want you to feel empowered maintaining it, not dependent on anyone else.
From Chaos to Clarity
Building a website can feel overwhelming — like translating your whole soul into pixels.
But when the process is aligned, it feels natural.
You stop chasing trends and start expressing truth.
If you’re ready for a brand and website that feel like home — that merge intuition with strategy and beauty with performance — I’d love to guide you through this process.
→ Explore my Custom Brand & Website Design Services
→ or Browse Squarespace Templates if you’re not ready for custom yet.
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Most custom brand and website projects take 4–6 weeks from kickoff to launch.
That includes your brand strategy, design, SEO setup, and testing.
If you already have content ready, it can be even faster — I always build around your rhythm and creative flow.
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Every project includes:
A Human Design–based brand discovery session
A full brand strategy + visual identity (colors, fonts, logo, moodboard)
SEO keyword research and technical setup
Custom Squarespace 7.1 design built with Fluid Engine
Mobile optimization + testing
Launch support and 30 days of post-delivery assistance
My goal is for you to walk away with a website that looks, feels, and performs like you.
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Absolutely. SEO is woven into every step — from keyword research and page structure to image names, meta descriptions, and internal linking.
You’ll launch with a website that’s already optimized for Google visibility and ready to grow.
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Custom brand and website design packages start at around $3,200 USD and vary based on scope.
That includes brand strategy, design, and SEO.
If you’re just starting out, my premium Squarespace templates are a beautiful, budget-friendly alternative.
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Yes — most clients choose a 50/50 payment split (or 30/35/35 for longer projects).
Everything is transparent and invoiced with VAT.
If you’re based in Poland and applying for business funding, I can also provide documentation for dofinansowanie programs.
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Yes! I can either refresh your existing Squarespace site or rebuild it in 7.1 with a stronger structure and updated SEO.
Many of my clients come to me with half-finished sites — we transform them into aligned, high-performing spaces.
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Of course. You’ll receive custom video tutorials showing how to update text, images, and SEO settings confidently — no tech overwhelm required.
You’ll always be in control of your site.
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That’s exactly why I created my Squarespace template shop — ready-to-use designs infused with my brand strategy and SEO expertise.
They’re ideal if you’re not ready for custom but still want a high-converting, beautiful site.
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I specialize in purpose-driven entrepreneurs — therapists, coaches, healers, artists, vacation-rental hosts... you name it. It’s more about the vibe and passion than a specific industry.
But the process works beautifully for anyone seeking an authentic, intuitive, and strategic online presence.
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Send an inquiry through my Contact Form.
We’ll schedule a quick clarity call to see if we’re aligned and map out the perfect package for you.
