Web Design & SEO for Independent Resorts & Vacation Properties

Modern digital infrastructure built to increase direct bookings, stabilize search visibility, and reflect the true quality of your property.

Work with me

Your guest experience may be exceptional. But if your website feels outdated, slow, or structurally weak — your digital presence is quietly working against you.

I work with independent resorts, boutique lake properties, and small vacation rental managers who want more than a cosmetic redesign.

They want a website that functions as real infrastructure.

Book a strategy call

The Real Problem Isn’t Design

In most cases, I see:

Organic traffic steadily declining
Paid ads driving visitors into outdated booking flows
Heavy dependence on OTAs
Mobile experiences that create friction
Sites that don’t reflect updated rooms or amenities
Confusing navigation across multiple unit types
No clear path from “search” to “book”

This isn’t about making things prettier.

It’s about fixing structural inefficiencies.

What I Do

I help established resorts modernize their digital foundation.

That includes:

1. Architecture & Navigation Rebuild

Clear structure across room types, cabins, packages, and event offerings — so guests find what they need quickly.

2. Booking Journey Optimization

Aligning your website with your booking engine so guests move confidently from browsing to direct reservation.

3. SEO Stabilization & Topical Strength

Cleaning up structure, improving internal linking, refining metadata, and strengthening page hierarchy to stop slow visibility decline and support long-term ranking.

4. Brand Elevation

Ensuring your online presence reflects the real-world experience — especially if you’ve renovated, expanded, or repositioned your property.

5. Infrastructure, Not Just Aesthetic

Reliable platform, clean backend, scalable structure — so your team can manage content easily without technical chaos.

This Is For You If…

You operate 10–60+ units or multiple property types
You’ve updated your rooms but not your website
You’re investing in ads but unsure if your site converts well
You’ve noticed steady SEO decline
You want more direct bookings and less commission leakage
You’re planning for next season strategically, not reactively

Book a strategy call

What Makes This Different

I don’t sell “templates for cabins.”

I don’t sell “just SEO.”

I look at your property as a business system:

Traffic → Experience → Trust → Booking → Retention

If one part is weak, revenue leaks quietly.

Modernization means aligning the entire digital path.

Typical Investment

Resort modernization projects typically range between:

$8,000 – $20,000+

depending on the number of units, structural complexity, and SEO depth required.

This is not a cosmetic redesign.

It’s a structural upgrade designed to support occupancy and long-term positioning.

Book a strategy call

Who I Work With

Boutique Hotels

Small to mid-size properties competing on experience, aesthetics, and direct booking margins.

Cabin Resorts & Lake Properties

Multi-unit seasonal properties needing structured architecture and booking clarity.

Growing Property Managers

Local operators managing 10–60 units who want stronger direct booking performance and less OTA dependence.

How we work

1

Discovery call focused on occupancy, direct booking %, and traffic

2

Strategic scope proposal (architecture + SEO + booking alignment)

3

Phased build & optimization for SEO and conversion

Clear scope. Clear timeline. No fluff.

4

Launch with clean tracking and performance foundation

I’m Marta Lebre

About me

— a website strategist and SEO consultant working with independent resorts, lake properties, and vacation rental operators across the U.S.

My background combines brand strategy, search visibility, and technical website architecture. I don’t approach hospitality websites as aesthetic projects — I approach them as operating systems.

Traffic, trust, and booking behavior are interconnected. If structure is weak, revenue leaks quietly.

Over the past years, I’ve worked with service-based businesses and property owners who needed more than a redesign — they needed clarity, alignment, and digital infrastructure that supports real-world operations.

I specialize in:

Modernizing outdated site structures
Stabilizing organic visibility
Improving direct booking pathways
Aligning brand perception with the actual guest experience

I believe independent hospitality businesses deserve digital systems that reflect the quality of what they offer — without unnecessary complexity or agency bloat.