✔ Removal of incorrect GA4 installation in Squarespace

✔ Manual installation of the full GA4 script in global Header

✔ Enhanced Measurement activation + configuration

✔ DebugView testing on:

✔ Verification that page_view events fire site-wide

✔ Cookie banner impact check

✔ Written summary of what’s fixed + what to expect

✔ Screenshot/video proof of events firing correctly

*Checkout tracking depends on template behavior. I ensure the tag fires, but enhanced ecommerce requires custom setup (optional upgrade).

✘ Enhanced ecommerce events (add_to_cart, purchase, revenue, item data)

✘ Full Google Tag Manager (GTM) setup

✘ Google Consent Mode v2 configuration

✘ Ad platform pixels (Meta, TikTok, Pinterest)

✘ Reporting dashboards or monthly analytics reviews

✘ Heatmaps (Microsoft Clarity installation available as an upgrade)

Squarespace Google Analytics Setup - FAQs

If your GA4 numbers seem too low, don’t match Squarespace Analytics, or show zero product views/purchase activity, then yes. GA4 almost never works correctly on Squarespace without a proper manual setup.
That field was created for Universal Analytics (old version). GA4 doesn’t load correctly there — it often fires too late or fails on certain pages. Installing GA4 manually in the Header is the only reliable method.
Yes, the tracking script will fire across all pages.
However, note that Squarespace does not send enhanced ecommerce events (add-to-cart, purchase, etc.) by default. If you need advanced ecommerce tracking, I can add this as an optional upgrade.
They will get closer, but they will never be identical — because the two tools measure traffic differently. What you will get is consistent, reliable GA4 data that makes sense.
Yes — the manual installation method is far more reliable.
But no tracking tool can capture 100% of iPhone traffic due to privacy features.
Absolutely. If your banner requires consent for analytics, GA4 won’t load until someone clicks “Accept.” I can review your cookie banner settings and recommend the best approach.
Yes. If you need Consent Mode v2, enhanced ecommerce, or custom events, I can set that up as an additional service
Typically 2–3 business days. You’ll receive confirmation once tracking is fully tested.
Yes — you’ll receive screenshots/video of DebugView showing events firing across your site.