Is Squarespace Good for SEO in 2025? What Creatives, Coaches & Small Businesses Need to Know
If you’re wondering whether Squarespace is good for SEO in 2025, the short answer is: yes, it can be—if you know how to use it strategically.
I know there’s still a myth floating around that Squarespace is “bad for SEO,” and for years, the platform had a reputation for being sleek and user-friendly… but not exactly search engine–friendly.
That’s changed—a lot.
Over the last five years, Squarespace has steadily improved its SEO capabilities with new features, smarter templates, and more control for site owners.
It’s not perfect (no platform is), but many of the most frustrating SEO issues—like poor code structure, rigid site-wide settings, and lack of page-level controls—have been addressed.
The result?
Today, Squarespace is a viable and competitive option for SEO when used strategically.
But (and this is a big but)… you have to actually optimize it.
So in this guide, I’m going to break down:
The truth about Squarespace SEO in 2025
What it does well
Where it needs a little help
How to start optimizing your Squarespace website
No fluff, just clear advice and practical tips for getting found online—whether you’re a coach, creative, or service provider.
Let’s dive in.
So… Is Squarespace Good for SEO in 2025?
Squarespace has evolved a lot in the last few years. As of 2025, here’s what it now does really well:
1. Clean, mobile-responsive design
Google loves mobile-first websites, and every Squarespace template is fully responsive out of the box.
2. SSL Certificates included
Secure sites rank higher. With Squarespace, SSL is automatic—no setup needed.
3. Built-in image optimization
It compresses images automatically to reduce load time (which helps SEO).
4. Structured data (schema) support
Squarespace now automatically includes some schema markup (especially for blog posts and product pages), helping Google understand your content.
5. Fast loading speeds
Especially on newer 7.1 templates, load times are competitive—assuming you’re not uploading 10MB images!
6. SEO settings built-in
You can customize page titles, meta descriptions, and URL slugs on every page—no plugins needed.
Where Squarespace Needs a Little Help
Now for the truth: while Squarespace can support good SEO, it doesn’t do everything for you. You need to be intentional.
Here’s what you need to watch out for:
1. No full control over advanced technical SEO
If you’re a tech-heavy user or want deep access to server files or custom redirects beyond 301s, Squarespace might feel limiting.
2. Limited plugin ecosystem
Unlike WordPress, Squarespace doesn’t have third-party SEO tools you can install—so you need to do the work manually (or use external tools like Ubersuggest or Ahrefs).
3. Lack of automatic schema for services
While blog and product pages get some structured data, service-based businesses still need to add schema manually (we’ll talk about how).
Overall, Squarespace is good for SEO.
But it won’t:
✗ Choose the right keywords for you
✗ Write your content
✗ Structure your pages strategically
✗ Think like your ideal client
That’s where your strategy—and your story—come in.
SEO Starts With What Your Ideal Client Googles at 2AM
Let’s be real: SEO is not about robots or “hacking the algorithm.”
It’s about getting inside your dream client’s head.
Imagine her at 2AM, phone glowing in the dark, typing into Google:
“why am I always overgiving and exhausted”
“how to price my coaching services”
“best branding for therapists”
“what to put on a homepage squarespace template”
That’s the real SEO magic.
If your website speaks to that moment, you’ll show up when it matters most.
How to Create an SEO Strategy That Actually Works
If you want your Squarespace site to work for you, start here.
1. Get Clear on Your Offer and Who It's For
The more specific you are, the easier it is to rank.
Instead of:
“Business coach”
Try:
“Business coach for introverted women therapists starting private practice”
Search engines (and people) love specificity.
2. Find Keywords With Buying Intent
Not all keywords are created equal.
The best ones are:
Long-tail (3+ words)
Low to medium competition
High intent (the person is actively seeking help, not just browsing)
Use tools like:
Google Search Console
Pro tip: Look at the “People also ask” box and “Related searches” at the bottom of Google.
That’s literal gold.
3. Organize Keywords Into 3 Buckets
Core / Primary – to use on Home, About, Services Page, e.g. Squarespace web designer, forgiveness coach
Niche Specific – to use on single service/product pages, e.g. squarespace for therapists, coach for estranged mothers
Long-Tail Content – to use in blog post/FAQs, e.g. is Squarespace good for SEO, best homepage layout for service providers
Squarespace SEO - On-Page Basics
Once you’ve got your keywords, here’s how to make them work on Squarespace:
✓ Page Titles & Meta Descriptions
Use the SEO tab in Page Settings to write a compelling, keyword-rich meta description. This is what shows up on Google.
✓ H1, H2, H3 Headings
Each page should have one clear H1 (your main headline), followed by H2s and H3s to guide the reader and Google through the content.
✓ Image Alt Text
Every image needs a short, descriptive alt tag with a keyword if it makes sense. Google reads these like captions.
✓ Clean URLs
Avoid /untitled-3 or /home. Use simple, readable slugs like /about, /life-coaching, or /web-design-templates.
✓ Internal Linking
Link between your pages naturally. This keeps people on your site longer and helps Google understand your content relationships.
Bonus: Blog Content That Ranks
If you're not blogging, you're missing out on the easiest way to rank.
Every blog post is a new door into your website.
Start with titles like:
“Is Squarespace Good for SEO? What Coaches Need to Know in 2025”
“What Should I Put on My Homepage? (Squarespace Tips for Service Providers)”
“How to Get Coaching Clients Without Instagram: My SEO-First Strategy”
Use your keywords, answer real questions, and include a call-to-action like “Book a free consult” or “Explore my templates.”
Final Word: SEO Isn’t Magic. It’s Strategy + Consistency.
Squarespace can absolutely rank at the top of Google results.
It’s clean, simple, and powerful—but only if you give it the right ingredients.
Your strategy matters.
Your messaging matters.
Your keywords matter.
And if you’ve ever felt like SEO was too techy or out of reach—trust me, it’s not.
I learned it out of frustration, with zero background.
Now I help other creatives, coaches, and service providers do the same (minus the painful agency contract).
Want Help Making SEO Easier on Squarespace?
If you’re ready to:
Show up when your dream clients Google for help
Attract leads without ads or dancing on Reels
Feel confident that your website actually works for you
I’d love to help.
👉 Book a free clarity call or explore my Squarespace SEO-friendly templates.
